CEO, Creative Designer
Cassandra Holland founded CHOSEN Apparel as a women's apparel brand built from the ground up, sourcing textiles and developing pieces through a clear design point of view.
CHOSEN creates timeless, faith-inspired apparel that encourages women to confidently show up for every season of life.
CHOSEN is a faith-based lifestyle brand for women who desire clothing that reflects both style and purpose. Each chapter is designed to move through real life while carrying a deeper reminder: identity is not earned through performance.
The brand was created as a way to share the gospel through fashion, social media, and meaningful storytelling. For believers, the goal is encouragement. For the faith-curious, the goal is a safe and thoughtful starting point.
The name is rooted in 1 Peter 2:9, a reference that guides the brand's focus on identity, purpose, and bold living.
Create versatile, premium apparel and stories that help women embrace their God-given identity, purpose, and everyday calling.
Become a leading faith-rooted fashion house known for thoughtful design, beautiful construction, confidence, and purposeful community.
Cassandra Holland founded CHOSEN Apparel as a women's apparel brand built from the ground up, sourcing textiles and developing pieces through a clear design point of view.
Her background in fashion and interior design informs the brand's clean lines, modern restraint, attention to proportion, and belief that thoughtful design should carry emotion.
CHOSEN Apparel begins as a women's apparel brand shaped by faith, testimony, and design discipline.
Graphic pieces, camouflage, founder notes, and the first expressions of the CHOSEN name.
A refined visual identity, premium capsule, headless storefront, and reusable launch system.
Future collections, pop-ups, journal stories, and community experiences managed through Shopify.
Receive private access to future collections, founder notes, and CHOSEN events.
Enter the launch